The $150,000 from the feds would make up the bulk of a two-year $180,000 marketing campaign, buttressed by $20,000 in cash and $10,000 worth of “in-kind” contributions provided by the “City of Pierre and the community,” according to the application. The city’s application for the grant proposes spending $100,000 on television and radio advertisements and $15,000 on newspaper advertisements. It includes letters for hunting lodges saying how important it is to improve air service to Pierre. [Pierre Capital Journal]South Dakota voters already know subsidized air service into Pierre is a bridge to nowhere.
Gill has embraced Agenda 21. Pierre's struggling mayor entered her town in competition for recognition by the International Council for Local Environmental Initiatives, or ICLEI.